It all started here.
Nearly eight years ago, an elected marketing position for my volunteer tour guide organization at James Madison University sparked a passion for social media marketing. After serving a successful term where we grew the applicant pool by 40% from social media efforts alone, I went on to continue to help companies, small brands, and organizations, increase customer aquisiton, develop brand awareness, and build community through thoughtful and relevant social media content.
With extensive experience in both paid and organic social media marketing across all channels and vast experience writing, creating, executing, and reporting on all things social media, I am well-equipped to bring meaningful social media streategies to your brand that will actually help you meet your goals.
LawVu
LawVu is legal-tech software designed to help in-house legal professionals become their most productive, impactful, and efficient selves. Here, I am responsible for owning and growing their social media presence across LinkedIn, Facebook, Instagram, and Twitter, as well as their community of legal professionals, InView Community.
NexGen Title Agency
NexGen Title Agency is a small but mighty commerical title insurance company based in Norfolk, Virginia. Together, we’ve been able to grow their LinkedIn following, improve reputation and increase client acquisition through LinkedIn social media efforts.
Wesley Financial Group
Wesley Financial Group is a multi-faceted financial institution providing services in the insurance, credit repair, mortgage, and time-share cancellation industries. Together, I created content for four brands across sixteen channels that spotlighted customers, highlighted services, and increased awareness.
Student Ambassadors
This volunteer tour guide organization was where I first got my start in social media. As the Media & Communications Coordinator, I had the honor of re-igniting our social media feeds and using tactics on Instagram to increase awareness of the organization, leading to 40% more applicants for the 2018 period.
WXJM Radio
As Social Media Manager for WXJM Radio, I had the privilege of promoting the radio station across various channels, but mainly Instagram and Facebook Live. Some of my favorite work here was our reunion campaign and our WXJM Live events that could be watched via Facebook during COVID lockdown.
